# Latanick Equipment Site in 3 Days for Under $2,000 | BlueShore.AI > Canonical HTML: https://blueshore.ai/case-studies/custom-manufacturer-3-day-build/ > Markdown: https://blueshore.ai/markdown/case-studies/custom-manufacturer-3-day-build.md > Description: How BlueShore.AI rebuilt Latanick Equipment > Published: 2026-05-10 > Last modified: 2026-05-18 > Publisher: BlueShore.AI All case studies Case Study, Manufacturing Published May 10, 2026 # How We Built Latanick Equipment's Website in 3 Days for Under $2,000 Latanick Equipment, Inc., a 50+ year old custom machine shop in Huron, Ohio, was invisible to AI search. We rebuilt them to be cited by ChatGPT, Perplexity, and Google AI Overviews. Visit the live site at [latanick.com](https://www.latanick.com). $2,000 Total cost 3 days Turnaround 11 pages Shipped Get this for your business Talk to us ## The Problem Our client is [Latanick Equipment, Inc.](https://www.latanick.com), a family owned custom machining and fabrication shop in Huron, Ohio, in business since 1973. They design and fabricate industrial equipment, do reverse engineering and metal fabrication, and serve food processing, packaging, and specialty manufacturers across the country. Run by the Poorman family with a 15 person crew and an A+ BBB rating. Their decade old site read like a brochure. We tested it against ChatGPT and Perplexity, and neither AI assistant could find or cite them when prospects asked about custom fabricators in their region. Their previous quote from a conventional industrial marketing agency was in the high four figures and would have taken six weeks. Scope ## What We Built Ten public pages, one dedicated product page, and a private admin portal. Every public page is server rendered HTML so AI crawlers can read it without executing JavaScript. ### Home Hero, capability summary, primary CTAs. ### About 50 year company story and engineering team. ### Services Custom design, fabrication, and machining. ### Industries Served Food processing, packaging, specialty manufacturing. ### Project Gallery Photo grid of fabricated equipment. ### Equipment List In house mills, lathes, welders, and capacity. ### Careers Open roles and apprenticeship pathway. ### FAQ 20 questions in semantic HTML accordion. ### Get a Quote Lead form with project specs and timeline. ### WATT Telescoping Valves Dedicated product page for their proprietary equipment line. ### Plus a private admin portal Password protected, excluded from the sitemap, and blocked in robots.txt. The shop runs day to day operations behind it, completely separate from the public site. How It Happened ## The 3 Day Timeline 1. 1Day 1Discovery and Architecture90 minute on site session with the owner and lead engineer. AI assisted competitor research across a dozen Midwest fabrication shops. Eleven page architecture mapped and approved by end of day. 2. 2Day 2Content and BuildAI drafted every page in about seven hours from the interview audio and project files. Engineer review on a same day video call. Built on a modern AI friendly framework that ships fully rendered HTML on every page (critical because AI crawlers do not execute JavaScript). Hundreds of phone photos enhanced with AI for consistent lighting and placed with descriptive alt text. 3. 3Day 3AEO, Local SEO, and LaunchEvery page got unique title and meta description tags, canonical links, Open Graph and Twitter Card tags. Sitewide JSON-LD: ManufacturingBusiness schema with full NAP, geo coordinates, hours, founding date, service area, and aggregate rating. WebSite schema with SearchAction. FAQPage schema covering 20 questions. Added llms.txt, robots.txt, an auto generated sitemap, semantic h1/h2/h3 hierarchy, and a native HTML accordion FAQ. Built and verified a Google Business Profile aligned to the new site, then pushed live. What Shipped on Launch Day ## The AEO Checklist Static server rendered HTML on every page ManufacturingBusiness JSON-LD schema WebSite schema with SearchAction FAQPage schema covering 20 questions Per page Open Graph and Twitter Card tags Canonical links and auto generated sitemap robots.txt and llms.txt Native HTML accordion so FAQ content lives in the DOM Semantic h1/h2/h3 hierarchy Google Business Profile claimed and verified Most agencies skip everything below the first three items. What You Actually Pay ## Traditional Agency vs. BlueShore.AI Traditional Agency BlueShore.AI Timeline 6 weeks 3 days Copywriter $3,000 to $6,000 Included Google Business Profile setup Not included Included AEO and structured data Not included Included Total High four figures and up Under $2,000 ## We Stay After Launch Launching a site is the starting line, not the finish line. We monitor AI citation behavior across ChatGPT, Claude, Perplexity, and Google AI Overviews. We watch GBP performance in local results. We refine FAQ content based on what prospects are actually asking. We update structured data as the business evolves. AI search is not static. A site that gets cited today can fade in months if no one is paying attention. ## Why This Matters For Your Business Two things changed in the last 18 months. AI tools matured to the point of producing professional output when directed by experienced operators. Generic AI content reads like generic AI content. Properly directed AI content reads like an engineer wrote it. Search itself changed too. Procurement teams ask AI assistants for vendor recommendations instead of paging through directories. If your site is not built to be cited, you are invisible to a growing share of qualified buyers. ## Frequently Asked ## How long does an AI optimized website take to build? An AI optimized website can be built in as little as three days when an experienced operator directs the AI tooling. The manufacturer site featured in this case study (eleven public pages plus an admin portal) was discovered, written, designed, and launched with full schema markup and Google Business Profile setup in a 72 hour window. Traditional agency timelines for the same scope run six to eight weeks because content, design, and technical SEO are handled sequentially by separate teams. ## What is AEO? AEO stands for Answer Engine Optimization. It is the practice of structuring a website so AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Claude can read, understand, and cite your business when users ask questions in your industry. Where traditional SEO competes for a blue link, AEO competes to be the answer the AI gives before the user clicks anything. ## Do I need a Google Business Profile? Yes. A claimed and verified Google Business Profile is one of the strongest signals AI engines use to confirm a business is real and located where it claims to be. We set up or audit GBP as part of every website build and align the listing's name, address, phone, hours, service categories, and description with the website so the two sources reinforce each other instead of conflicting. ## How is this different from traditional SEO? Traditional SEO targets keyword rankings on Google's search results page. AEO targets citation inside the answers AI tools generate. The two overlap (both reward fast, crawlable, well structured pages) but AEO adds requirements traditional SEO ignores: structured data on every page, FAQ content in semantic HTML, entity verification across directories, and content written for natural language questions instead of keyword phrases. ## What does ongoing monitoring include? We track how your business is being cited (or not) inside ChatGPT, Claude, Perplexity, and Google AI Overviews. We watch Google Business Profile performance in local search. We refine FAQ content based on the questions prospects are actually asking. We update structured data as the business evolves (new services, new locations, new hours). AI search is not static, so a site that gets cited today can fade in months without active maintenance. ## Want results like this? A 20 minute call. No pitch deck. We listen first, then tell you what AEO looks like for your business. Book a 20 minute discovery call